Friday, January 22, 2010

Affiliate Marketing And Keyword Research

If you’re interested in the idea of Making Money Online, as many people are now that their finances have become tighter due to the recession, you may have come across something called “Affiliate Marketing“. This is a fairly simple concept, but with so much information out there, it can become very confusing and even overwhelming.

The best approach is step by step, and keyword research is the first.

You need to find out what your potential buyers are looking for online, in order to define which market you will enter. To begin this, very important, process you need to do “keyword research”. This involves finding the specific words and phrases that people enter into the search engines in order to find solutions to their problems. You will be sure to regret it if you skip this important research step.

You will increase your website and landing pages page rank by finding and using keywords that buyers are regularly entering into the search engines. This will lead to a nonstop flow of organic (free), targeted traffic.

Keyword research doesn’t have to be a difficult task, however. Start with the free Google Keyword Tool, which can be found by searching for “Google keyword tool external,” and enter in a keyword or phrase that identifies the product or niche that you are interested in promoting as an affiliate.

Click on “get keyword ideas” to generate a list of keywords and gauge the competitiveness of the the market by taking a look at the number of times people are searching for your main keywords per month.

The trick with this research is to find a market that already has demand, competition, and products established to promote, while at the same time doesn’t have so much competition that getting a good ranking would be impossible.

In the end the most important thing to remember is that there needs to be an audience for whatever you choose to market. As an affiliate, your costs can be kept fairly low when entering a market, but even so, no one wants to waste time and effort, so make sure you take the time to do your keyword research.

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